Bringing Jukebox ‘Hard Rock’ to the Nightrain in Bradford
Nightrain is a brand new rock venue in Bradford town centre. Offering live music and a bar this venue will be the latest addition to the growing rock scene in the city.
Having opened in May, Leisureplay were bought in to install a Playdium jukebox at Nightrain to offer background music to meet the overall atmosphere of the venue as well as allowing users to pick what they want to hear.
Rock Music Profiling
With Nightrain focused upon a ‘Hard Rock’ vibe, our team created a tailor-made music box. Interfacing the Playdium jukebox to the Rock setting, the interactive homepage carousel was set up to display rock tracks, classic, old and new, making it easier for customers to find and play the music they want.
By filtering off unwanted genres such as pop and dance for this particular jukebox, we, (alongside the Nightrain Director Andrew Kettle and the TouchTunes music support team) ensured that it would always deliver to the “Hard Rock” theme with a brand new music channel.
Now the venue can use the jukebox as a background music system playing classic rock music as well as coin-operated jukebox.
Using the Playdium couldn’t be easier; users can browse for or search and play the music they want, the jukebox also suggests other artists based on their selection. Customers at Nightrain will also be able to play their favourite music by downloading the free TouchTunes app and buying credit via PayPal. The app cross-references what music is on the user’s phone to that what’s on the jukebox allowing them to find the music they want faster and easier!
This Playdium installation truly offers the best of both worlds; Background music to help create the perfect rock atmosphere for Nightrain as well as entertainment for users.
Andrew Kettle, Director said The new music channel is working very well. We’re a Rock venue so it’s important that we play music to cater for our customer’s demands. The new “Hard Rock” music is helping us achieve this.